Episode 47

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Published on:

12th Feb 2024

From Fukuoka to Auckland - Technology collaborations between Japan and New Zealand with Pam Ford

We are getting the download on the tech collaborations between Japan and New Zealand in this episode with guest, Pam Ford from Tātaki Auckland Unlimited. Pam shares the potential that is waiting for New Zealand tech businesses in exciting markets like Japan and how cities like Auckland, Fukuoka and Tokyo are working together at this subnational level. In a tech business and want to export to Japan? This is the episode for you! 

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In this episode you’ll hear:

  • Pam’s first trip to Japan in the 80s and experiencing “a loss of face”
  • The origins of the Fukuoka- Auckland relationship and how the tech industry is using this relationship
  • Opportunities for future collaborations between NZ and Japan in tech
  • Pam’s idea for a startup involving her passions and interests

About Pam

Pam is Director of Economic Development at Tātaki Auckland Unlimited, the region’s economic and cultural agency.

Pam has worked in international trade, investment and local development for over 20 years, including time with NZTE.

Links

https://industry.aucklandnz.com/invest

https://nz.linkedin.com/in/pam-ford-b8315010

Jandals in Japan is brought to you by Catherine O’Connell Law and PodLaunch with Jayne


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About the Podcast

Jandals in Japan
Bringing The Land of the Long White Cloud to The Land of the Rising Sun
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful Kiwis selling their products and services here in Japan.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.
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About your hosts

Jayne Nakata

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Jayne Nakata is a Southland girl who arrived in Japan in 2002, planning to stay just two years. 20 years later she is still living in Fukushima Prefecture with her Japanese husband and two children. When the triple disaster hit in 2011, Jayne made the commitment to stay in Fukushima and contribute to rebuilding the area. She is the host of the award winning podcast Transformations with Jayne, which is a favourite with international women living in Japan. She is also the double award winning podcast producer and manager for PodLaunch with Jayne.

Catherine O’Connell

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Born and bred in Christchurch, Catherine O'Connell landed in Japan in 2002, on a one year contract, and 20 years later she's planted her feet firmly in Japan. She built a wealth of business and cultural experience working at the coal face of brand-name Japanese corporates as in house legal counsel. Catherine took a leap of faith down the entrepreneurial route launching her own multi award-winning boutique law firm in Tokyo in 2018, being the first Kiwi and first foreign female to do so. She is Vice Chair of the Australian & New Zealand Chamber of Commerce in Japan and helps businesses thrive in the Japan market delivering business insights meshed with legal instincts. Catherine is also host of the award-winning Lawyer on Air Podcast.