Episode 72

full
Published on:

19th Jan 2026

From Rugby Fields to Banking: Brandon Jackson on Building Bridges Between NZ and Japan

Brandon Jackson spent nearly a decade in Japan playing and coaching rugby for corporate teams including the Ricoh Black Rams. Now, as General Manager of Growth Sectors at the Bank of New Zealand, he helps Kiwi businesses scale internationally, with a particular passion for strengthening the NZ-Japan relationship.

Brandon discusses the promising sectors for NZ-Japan collaboration while offering frank advice about the common pitfalls Kiwi businesses face when entering Japan. Whether you're interested in rugby, business development, or cross-cultural leadership, this episode offers valuable insights from someone who has truly experienced both worlds and believes passionately that Japan deserves more attention from New Zealand.

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In this episode you’ll hear:

  1. The lessons from a decade playing and coaching rugby in Japan that now drive Brandon’s approach to banking and business development.
  2. Why New Zealand may have taken Japan for granted as a business partner and how the relationship needs to be reinvigorated
  3. The critical differences between Kiwi and Japanese business culture
  4. Practical insights on entering the Japanese market, from understanding distribution networks to building authentic relationships and avoiding the pitfall of thinking you can "just rock up" and succeed.

About Brandon

Brandon Jackson is General Manager of Growth Sectors at the Bank of New Zealand, where he leads national initiatives to help New Zealand’s high-opportunity industries scale, from healthcare and technology to Māori business, export, and Asia-linked ventures.

Before moving into finance, he spent a decade playing and coaching rugby in Japan’s corporate leagues, including for Ricoh and Kurita Water Industries, and completed a Master of Management in Sport Business Administration at Massey University.

He has since built a career that bridges leadership, banking, and sport, developing products that

help NZ businesses grow globally while also serving as a long-time coach and director in New Zealand Rugby.

Links

SYOS Aerospace: https://www.bnz.co.nz/business-banking/business-moments/syos-aerospace-how-a-tauranga-robotics-startup-has-taken-flight-globally

Tomonoura, Hiroshima Prefecture: https://www.japan-guide.com/e/e3432.html

Jandals in Japan is brought to you by Catherine O’Connell Law and PodLaunch with Jayne

Connect with Jayne and Catherine

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Instagram: https://www.instagram.com/jandalsinjapan/

Facebook: https://www.facebook.com/jandalsinjapan

Youtube: https://www.youtube.com/@jandalsinjapan

Mentioned in this episode:

Kiwi Flees Podcast

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About the Podcast

Jandals in Japan
Bringing The Land of the Long White Cloud to The Land of the Rising Sun
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful Kiwis selling their products and services here in Japan.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.
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About your hosts

Jayne Nakata

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Jayne Nakata is a Southland girl who arrived in Japan in 2002, planning to stay just two years. 20 years later she is still living in Fukushima Prefecture with her Japanese husband and two children. When the triple disaster hit in 2011, Jayne made the commitment to stay in Fukushima and contribute to rebuilding the area. She is the host of the award winning podcast Transformations with Jayne, which is a favourite with international women living in Japan. She is also the double award winning podcast producer and manager for PodLaunch with Jayne.

Catherine O’Connell

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Originally from Christchurch, Catherine O’Connell has lived in Japan since 2002 and has built a distinguished 23-year career as legal counsel in leading Japanese corporations. In 2018, she launched Catherine O’Connell Law, Tokyo’s first foreign female–founded boutique law firm, now a multi-award-winning practice.
Catherine is Vice Chair Emerita of the Australian & New Zealand Chamber of Commerce in Japan (2012–2025) and currently serves as an Audit & Supervisory Board Member at Fujitsu Limited (2022–). She previously served on the Audit & Supervisory Board of Toyota Motor Corporation (2023–2025).
A trusted advisor to boards and coach/mentor to C-suite executives, Catherine helps leaders excel in the complex Japanese business environment with cross-cultural clarity and strategic insight.
Alongside co-hosting the Jandals in Japan Podcast, she is also the host of the award-winning Lawyer on Air Podcast, highlighting untold stories of women in law in Japan.