Episode 54

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Published on:

22nd Jul 2024

New Zealand Seafood in Japan with Jason Plato, Sealord

Jason Plato is the General Manager for Sales at Sealord. Jason recounts his very unique bootcamp-like early experience of joining a Japanese bank as a new recruit which has been invaluable to him in his career. He also shares insights into Japan's seafood market, including the importance of preparation in business dealings, cultural nuances, and the challenges posed by changing ocean temperatures. The episode offers valuable advice for New Zealand exporters considering the Japanese market and some interesting opportunities for future collaborations between New Zealand and Japan.

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In this episode you’ll hear:

  • Hakata-ben, Kansai-ben, Iwaki-ben and Tottori-ben: learn a few words in Japanese dialects
  • Jason’s unique bootcamp experience of joining a regional Japanese bank as a new recruit 
  • Jason’s advice for anyone entering Japan for the first time and how he was able to transition from banking to seafood
  • Future opportunities for New Zealand and Japan to collaborate in new ways

About Jason Plato

Jason has been with Sealord for 30 years, joining them in 1994. He opened their office in Japan in 1995 and ran the office in Tokyo for 6 years. Jason is now based in Auckland as the General Manager for Sales for Sealord with Japan. 


Jandals in Japan is brought to you by Catherine O’Connell Law and PodLaunch with Jayne


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About the Podcast

Jandals in Japan
Bringing The Land of the Long White Cloud to The Land of the Rising Sun
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful Kiwis selling their products and services here in Japan.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.
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About your hosts

Jayne Nakata

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Jayne Nakata is a Southland girl who arrived in Japan in 2002, planning to stay just two years. 20 years later she is still living in Fukushima Prefecture with her Japanese husband and two children. When the triple disaster hit in 2011, Jayne made the commitment to stay in Fukushima and contribute to rebuilding the area. She is the host of the award winning podcast Transformations with Jayne, which is a favourite with international women living in Japan. She is also the double award winning podcast producer and manager for PodLaunch with Jayne.

Catherine O’Connell

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Originally from Christchurch, Catherine O'Connell has lived in Japan since 2002. Catherine has over 20 years working at brand-name Japanese corporations as legal counsel. In 2018, Catherine launched her own boutique law firm in Tokyo, which has become become a multi-award-winning business. She is Vice Chair of the Australian & New Zealand Chamber of Commerce in Japan, Audit & Supervisory Board Member at TOYOTA Motor Corporation & FUJITSU Limited. As well as the Jandals in Japan Podcast, she hosts the award-winning Lawyer on Air Podcast.