Episode 56

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Published on:

17th Sep 2024

Inside Rugby's Business: Craig Fenton on NZ Rugby and its growing connections with Japan

Craig Fenton is Chief Executive of New Zealand Rugby Commercial and joins us to discuss the connection between New Zealand Rugby and Japan. Japan has a long history of supporting New Zealand rugby in ways that are not well known and recently that relationship has seen an uptick in visibility through increased numbers of players and coaches coming to Japan as well as matches between the All Blacks and the Brave Blossoms. Listen in to hear what else is happening in connection with this relationship in the coming months! 

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In this episode you’ll hear:

  • Craig's observations from his recent visit to Japan with the New Zealand Prime Minister
  • Craig’s full circle moment from the origins of professional rugby in the 90’s to today as CEO of NZ Rugby Commercial, including sitting next to Lionel Ritchie!
  • Parallels between professional rugby and business leadership 
  • What sponsorship of a team can and should do for all parties involved

About Craig

A passion for technology and a curiosity that has taken Craig into a diverse set of interests outside the day job. Professionally, a business leader and entrepreneur who has worked in the technology, media and entertainment industry for 20 years.

As Chief Executive of New Zealand Rugby Commercial the business of the All Blacks, Black Ferns and other Teams in Black, having previously been the COO at Google in the UK & Ireland.  Outside of this, Craig is an author, angel investor and advisor to several start-ups, and founded his own record label and film production company to give creatives from less privileged backgrounds their start in music and film, along with a blockchain services company designed to tackle the emerging issue of securities law compliance. Craig grew up in New Zealand, and is now based, having lived, worked and raised a family in London for 25 years. In 2023, Craig was recognised as UK New Zealander of the Year.

Links

All Blacks Performance labs https://allblacksperformancelabs.com/ 


Jandals in Japan is brought to you by Catherine O’Connell Law and PodLaunch with Jayne


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About the Podcast

Jandals in Japan
Bringing The Land of the Long White Cloud to The Land of the Rising Sun
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful Kiwis selling their products and services here in Japan.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.
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About your hosts

Jayne Nakata

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Jayne Nakata is a Southland girl who arrived in Japan in 2002, planning to stay just two years. 20 years later she is still living in Fukushima Prefecture with her Japanese husband and two children. When the triple disaster hit in 2011, Jayne made the commitment to stay in Fukushima and contribute to rebuilding the area. She is the host of the award winning podcast Transformations with Jayne, which is a favourite with international women living in Japan. She is also the double award winning podcast producer and manager for PodLaunch with Jayne.

Catherine O’Connell

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Originally from Christchurch, Catherine O'Connell has lived in Japan since 2002. Catherine has over 20 years working at brand-name Japanese corporations as legal counsel. In 2018, Catherine launched her own boutique law firm in Tokyo, which has become become a multi-award-winning business. She is Vice Chair of the Australian & New Zealand Chamber of Commerce in Japan, Audit & Supervisory Board Member at TOYOTA Motor Corporation & FUJITSU Limited. As well as the Jandals in Japan Podcast, she hosts the award-winning Lawyer on Air Podcast.