Episode 13

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Published on:

29th Aug 2022

Naive and Clumsy? Perceptions of New Zealanders in Japan with David Downs of New Zealand Story Group

Guardians of the brand of New Zealand, New Zealand Story Group CEO David Downs shares the latest information about how New Zealand and its people are perceived in Japan and what New Zealand Story is doing to help move the brand forward. If you are a Jandal in Japan you are a brand ambassador for New Zealand and along with that honour, you have a part to play in how our country is perceived so this episode is not to be missed! 

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In this episode you’ll hear:

  • What exactly is New Zealand Story is and how can it help your business as you enter overseas markets
  • The surprising perceptions of NZ in Japan from New Zealand Story’s research
  • What the “Fern Mark” is and the value its licensing has for NZ businesses
  • How NZers can help build the brand of NZ with grass roots interactions

About David

David Downs BSc, CMInstD is a consultant and board director, with a portfolio of interests keeping him busy, across some key theme areas of technology for public good, healthcare and education. David is currently CEO of the New Zealand Story, an ambitious organisation marketing New Zealand to the world.

Most recently, David was a General Manager at New Zealand Trade and Enterprise (NZTE), working with the Technology sector to help fast growing tech companies grow internationally, and leading a cross-government project for the Agritech sector. David has held various roles at NZTE, in the Services, Customer and Corporate Services teams.

He also leads the NZ Governments Agritech task force, helping to design and implement the Industry Transformation Plan for the Agritech sector, working for MBIE.

David spent 13 years at Microsoft, in New Zealand and as regional director for South East Asia, and he has set up and run successful businesses of his own. David is a published author on New Zealand Innovation, with two highly successful books – No.8 Re-wired, and No.8 Recharged. 

David is an ex-comedian, TV and Radio actor, semi-finalist for New Zealander of the Year, and a genetically modified organism who documented his battle with cancer in the book A Mild Touch of the Cancer. David is also a popular MC and speaker..

At the beginning of the Covid-19 lockdown, David co-founded sosbusiness.nz a not-for-profit initiative to help bars, cafes and other small businesses sell vouchers. It quickly became a huge hit and to date has sold over $2 million in vouchers for over 2500 small businesses. All the money goes to the businesses.

Specialties: Governance; Leadership; MC and Public Speaking; General Management, Professional Services; Contract negotiation; Sales; Sales Management; Marketing; General Management; IT Strategy; Emerging and developing markets

<p>Connect with David<p>

<p><a href="https://www.linkedin.com/in/daviddowns/">LinkedIn:</a><p>

<p>Links<p>

<p>NZ Story Toolkit: https://toolkit.nzstory.govt.nz/<p> 

<p>Fern Mark: https://www.nzstory.govt.nz/fernmark-licence-programme/ <p>

<p>Webinar: Australian Perception Research: https://www.nzstory.govt.nz/events/australia-perception-research-2022/<p>

<p>Japan Country Perceptions (2017): https://toolkit.nzstory.govt.nz/assets/155502?tags=Presentation <p>

Connect with Jayne and Catherine

Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ 

Instagram: https://www.instagram.com/jandalsinjapan/ 

Facebook: https://www.facebook.com/jandalsinjapan 

Youtube: https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA 

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About the Podcast

Jandals in Japan
Bringing The Land of the Long White Cloud to The Land of the Rising Sun
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful Kiwis selling their products and services here in Japan.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.
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About your hosts

Jayne Nakata

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Jayne Nakata is a Southland girl who arrived in Japan in 2002, planning to stay just two years. 20 years later she is still living in Fukushima Prefecture with her Japanese husband and two children. When the triple disaster hit in 2011, Jayne made the commitment to stay in Fukushima and contribute to rebuilding the area. She is the host of the award winning podcast Transformations with Jayne, which is a favourite with international women living in Japan. She is also the double award winning podcast producer and manager for PodLaunch with Jayne.

Catherine O’Connell

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Originally from Christchurch, Catherine O'Connell has lived in Japan since 2002. Catherine has over 20 years working at brand-name Japanese corporations as legal counsel. In 2018, Catherine launched her own boutique law firm in Tokyo, which has become become a multi-award-winning business. She is Vice Chair of the Australian & New Zealand Chamber of Commerce in Japan, Audit & Supervisory Board Member at TOYOTA Motor Corporation & FUJITSU Limited. As well as the Jandals in Japan Podcast, she hosts the award-winning Lawyer on Air Podcast.